How to Read a Keepa Chart
Keepa is Amazon’s Top Seller Tool. It is one of the most convenient tools you will encounter if you are searching for a product whether to buy or sell it. It gives a huge advantage for users; both the sellers and buyers over those who don’t use it. Having that said, one of the main features of Keepa is the Keepa Chart. Let’s know more about it.
This is what a Keepa chart looks like. Upon glancing at the Keepa Chart, you will see right away a lot of lines, colors, and symbols. If you are new to Keepa, this might be puzzling but you don’t have to worry because we will tackle everything that you need to learn about Keepa Chart. Let’s go ahead and understand it.
Lines and Colors
Amazon – the orange line and shade indicate that Amazon is a seller on the listing
New – the blue line indicates the lowest price the item is selling for by a New 3rd Party Seller.
Note: New Price is the lowest price the item is selling for which is different from the actual price the item is selling for. Best to check this out every now and then to have a better buying decision.
Used – the black line indicates the lowest Used price; you may not see the black line on all of the charts since there aren’t many Used offers. It is commonly seen in the books category.
Sales Rank – the green line indicates the rank history.
Note: Rank is driven down by sales. Unsold items don’t have a sales rank. When the item doesn’t sell, the rank gets higher. The lower the sales rank, the faster the product is selling.
The Buy Box
● Buy box can be used as a reference to do profit analysis. It can be seen as a magenta-colored, diamond-shaped symbol on the graph. Each time a buy box appears means that there have been changes in the Buy Box.
New, 3RD Party FBA
● A red-colored, triangle-shaped symbol on the graph shows the FBA. If this symbol is tied with the buy box position on the chart, it means that an FBA offer is a competitive price enough to authorize the granting of the buy box to that seller’s listing.
New, 3RD Party FBM
● A blue-colored, square-shaped symbol on the graph shows the FBM. Most of the time, this is overlooked but it might be helpful for people doing Amazon flips. There are times, we see FBM vendors offering up items well below the FBA/Buy Box price, leaving currency on the table and a chance for earnings.
Sides of the Graph
● Left side of the graph is dollar quantities, from the least amount at the bottom through the maximum amount at the top.
● Bottom Side of the graph are the dates you have selected for the graph, with the most recent date on the right and the oldest date on the left.
● Right Side of the graph is the sales rank numbers, with the lowermost rank at the bottom through the uppermost at the top.
List of Date Ranges you can View
We can view the graph by Days, weeks, month, 3 months, Year, and All.
Now, go ahead and check out Keepa’s amazing feature “Keepa Graph”. Explore it and let me know your thoughts about it. Thank you! See you on our next blog.