IP COMPLAINTS AND KEEPA
COLOR KEY INDICATOR
- Orange – indicates where Amazon is in stock and out of stock or included and not included in the listing.
- Blue – indicates the New Price which is the lowest price the product is selling for.
- Black – indicates Used price or the history of older prices the product is actually selling for at a certain time.
- Green – indicates the Sales Rank or the rank order of the product of a certain category.
SIDES OF THE GRAPH
- The left side of the graph shows the dollar rates from 0 ascending to the highest rate.
- The right side shows the sales rank from 0 ascending to the highest number of ranks.
- The bottom side shows the timeline of dates ranging from a day, week, 3 months, year, and All day the product started selling.
What are IP Complaints?
IP Complaints stands for Intellectual Property Complaints. It is divided into 3 Categories; Trademark, Copyright Law, and Patents.
- Trademark – is the protection of a name, symbol, or design, which is used to identify source goods or services
- Copyright law – protects works of original authorship, such as novels, poems, or musical compositions.
- Patents– provide the protection of ideas such as inventions or technological processes.
How to identify potential IP Complaints with Keepa?
There are things that you might want to look out for to avoid having IP Complaints using Keepa. Keepa shows different graphs for different uses, this time around in order to identify the listing of brands that are known to File IP Complaints against the sellers.
We will now use the seller graph that shows the number of sellers over time. Expand the timeline to the “ALL” to see the entire history that’s been tracked for this ASIN.
Identifying Seller count drops
The ASIN here had at one point 28 sellers. All of sudden it dropped immediately down to one seller. This is an example of the Brand or Exclusive seller of the brand filing an IP complaint against all the sellers. We can see that sellers never came back on the listing. Look for these indicators on the seller chart.
This chart is a 1-year snapshot that shows a single seller on a product which means that the brand itself is the only seller of the product and anyone who would try to sell the product would most likely hit an IP Complaint.
Click on the Data tab > Buy Box Statistics. Click on 365 day history. See if there is a dominant seller taking most or all of the buy box. This is a good indicator especially if you see the seller name is also the Brand you are trying to sell. In this case it’s Coco Eve.
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