Learning the Basics of Keepa
Keepa is widely used among Amazon’s buyer and seller. Understanding Keepa will help users use the tool efficiently. Here is a guide to cover the Basics of Keepa.
What is Keepa?
Keepa is essential for selling on Amazon. It is recognized for tracking the history of every Amazon item’s price and sales rank. Knowing how to interpret the data helps you make informed buying decisions.
Main Features of Keepa:
- Graphs showing wide-ranging figures of price history
- Product availability and Price Drop alerts
- On Keepa browser extension, the price history graphs display directly on Amazon product pages
- Keepa allows you to have a comparison between millions of Amazon item prices globally
- Users can import their Wish Lists
- Users can search current Price Drop overviews
Where to access Keepa?Keepa can be accessed through the website “Keepa.com” and the browser extension.
Keepa through website is commonly utilised for more high-volume breakdown or data collection. It is best used for programmatic analysis by means of their API especially if you have lists of ASIN’s you want to track. Keepa Deals on Website page has a huge list of exciting bargains if you’re searching for a good deal, too.
Keepa through Chrome Extension is normally used by the sellers and buyers if they are doing product research. It is accessible for Firefox, Chrome, Opera, and Edge. It is presented in a series of graphs and data tables.
Unpaid Keepa Vs Paid Keepa
Keepa has two versions, the paid and Unpaid Version.
Below is the Comparison Table of Paid and Unpaid Version of Keepa
Reading Keepa Charts
Color Key IndicatorEach color has the following meanings.
- Orange – the part on the chart that is shaded orange, shows where Amazon is a seller on the listing.
- Blue – the blue line shows the New Price, it shows the lowest offer the product is selling for from a 3rd party seller on Amazon
- Green – the green line shows the Sales Rank, it shows the increasing and decreasing rank of a product listing. The lower the sales rank, the faster the product is selling. It’s like a race, 1st place is better than 100th place.
Side of the Graphs
- Left side of the graph – are dollar quantities, from the least amount at the bottom through the maximum amount at the top.
- Bottom Side of the graph – are the dates you have selected for the graph, with the most recent date on the right and the oldest date to the left.
- Right Side of the graph – are the sales rank numbers, with the lowermost rank at the bottom through the uppermost at the top.
List of Date Ranges you can View
- 3 months
The Buy Box
- The Buy Box can be seen on the Product detail page display as the “Add to Cart” button that buyers can use to add items to their shopping carts. About 90% of the sales that happen on Amazon goes to the Buy Box winner. No one know Amazon’s exact algorithm for winning the buy box, but we will discuss generally accepted factors in another article.
- A magenta-colored, diamond shaped symbol on the graph shows the Buy box. Each of these symbols point to a spot where Keepa observed a modification in the buy box. A steady buy box level specifies strong price support. This is the reference price that you should use to do profit analysis.
New, 3RD Party FBA
- FBA stands for “Fulfilled by Amazon” it is Amazon’s service of warehousing and fulfilment that permits sellers to send inventory to one of Amazon’s warehouses and have their orders shipped by Amazon.
- A Pink/Purple-colored, triangle shaped symbol on the graph shows the FBA. If you happen to see this symbol tie with the buy box in location on the chart, it means that an FBA offer is priced competitively enough to authorize the granting of the buy box to that seller’s listing.
New, 3rd Party FBM
- FBM stands for “Fulfilled by Merchant” it is a method of fulfilment in which the seller takes full responsibility for storing inventory and shipping order
- A blue colored, square shaped symbol on the graph shows the FBM. This is normally ignored but might be helpful for people doing Amazon flips. There are times, we see FBM vendors offering up items well below the FBA/Buy Box price, leaving currency on the table and a chance for earnings.
Did I miss anything that you’d like to learn about? Feel free to suggest and add comments below.